1. IP/Domain ESP Configuration

SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) records needs to be added for domain authentication before sending out email. Authentication is a way to prove an email isn't forged.

3. Seed Creation

Deliverability is very critical task these days for the success of any email campaign. Most of the emails goes into Spam/Junk folder or even not delivered to the targeted list. So we are providing seed listing process in order to track delivery metrics.

5. Litmus/Spam score Test

Tests include spam filters from inbox providers and webmail services, as well as score-based filters that are frequently used for corporate spam filtering.

7. Campaign Checking

After campaign launch successfully to the list, we are verifying all the seed list accounts. We are doing opens & clicks for all the emails based on From domain. Moving the email from spam to inbox is part of crucial process.

2. Domain FBL/Blacklist Process

The blacklist check will test a mail server IP address against over 100 DNS based email blacklists. (Commonly called Real time blacklist, DNSBL or RBL). FBL (Feedback loops) allow you as a sender to get reports from most of the major ISPs when someone reports your email as spam.

4. Email Templates/Landing Page Design

Creating responsive email templates and landing pages for the domain helps to reach more audience. Responsive template is dynamic that can be viewed on mobile/tablets without any glitch.

6. Send Campaign

Setup the from address, Subject, Email template & List in ESP as per customer request to send out the campaign. List can be based on client request – either only opt-in list provided by client or opt-in + seed list.

8. Campaign Reports

We are providing report for each account with delivery status: Inbox, Spam/Junk and Undelivered. Each campaign & account level aggregate report will be provided - Total Sent, Opens, Clicks, Bounces, Complaints, Unsub.